The Horror Sequel <em>Influencers</em> Could Give Other Digital Suspense Films a Bad Case of FOMO

“Everything about this reeks of a cheap made-for-TV,” remarks an opportunistic commentator during the chilling follow-up Influencers. At that point, he’s being manipulatively dismissive toward an interviewee with an bizarre tale he once claimed he believed. Yet his assessment of what’s happening on screen isn’t wrong. Superficially, a pair of films on demand about a young woman who insinuates herself into the lives of online influencers and then murders them feels like a modern-day version of a lurid yet network-approved weekly TV movie. The wild thing regarding Influencers remains just how superior it proves to be compared to much of the competition, regardless of screen size. It is precisely the suspense film capable of giving its peers a bad case of FOMO.

Recapping the First Film and Establishing the Scene

The 2022 film Influencer follows the enigmatic CW (Cassandra Naud) as she quietly chooses traveling alone influencer targets, entices them to their doom, and conceals those murders (at least temporarily) by seizing control of their online accounts. The film concludes (spoiler ahead) with CW stranded on an uninhabited island off the coast of Thailand, following her most recent mark, Madison (Emily Tennant), reverses their roles on her.

This lends the 2025 Influencers a degree of mystery, when returning writer-director the director resumes with CW happily living alongside her partner Diane (Lisa Delamar) in Paris. On a journey marking the couple’s one-year anniversary, British influencer Charlotte (Georgina Campbell) draws CW's attention and anger.

CW remarks to Diane that a person ought to attempt leaving a phone-addicted online personality in a place with no technology to see if they can make it. Is this a backstory prequel? Was CW radicalized after witnessing the special treatment given to a single clout-chaser?

Evolving Viewpoints and International Chases

The narrative viewpoint shifts several more times, ultimately revealing those early scenes’ place in the timeline. The story revisits Madison, who has been cleared of committing CW's offenses, yet still encounters doubt over her version of what happened, including the murder of her boyfriend. The film also follows Jacob (Jonathan Whitesell), living in Bali and trying to boost his profile as part of a conservative-influencer power couple with Ariana (Veronica Long), though his chosen platform involves masculine-focused livestreams, as opposed to the Instagram photos that typically attract CW’s attention.

The actor continues to be terrifically magnetic in her role, a role that appears especially custom-fit to her strengths. (She also designed CW's eye-catching wardrobe.) Although the sequel’s screentime balance tips heavily toward CW — the first film seemed more balanced between the two women — it still works as a tale of rival amateur detectives, as Madison and CW employ fake accounts, Insta-stalking, and an apparently unlimited travel budget to pursue and/or escape one another. Of course, perhaps the vast resources aren't needed. Influencers have a talent for getting to explore luxurious locales at little cost, a skill that CW echoes through her more blatant scheming.

Ingenious Filmmaking and Cinematic Travelogue

The filmmakers behind Influencers seem similarly ingenious about finding stunning locations to film, although they were presumably less nefarious about it. Most of the movie seems to be filmed in real places, providing it a real-world weight that remains even when numerous sequences consist of a handful of actors of people looking at computer or phone screens.

It follows the same logic which allowed the Bond franchise appear so consistently opulent for decades: Indeed, big action and visual effects can show off large spending, however simply offering a travelogue of sorts for the audience also seems inherently cinematic. This is especially fitting for a narrative so rooted in the simultaneous superficial glamour and try-hard grind involved in producing jealousy-worthy online content.

All of the characters visiting Bali, similar to those staying in Thailand in the original, appear to enjoy access to impossibly chic modern bungalows; films exist about lifeguards that don’t show off this much overhead swimming-pool video. These individuals must believably occupy these lush, remote places to highlight the uneasy irony of how frequently each person — even the woman exacting revenge on the influencers’ self-centered phoniness — nevertheless spends plenty of time in the glow of their devices.

Balanced Depictions and Tech-Savvy Tension

Simultaneously, the director has not crafted a screed targeting the vacuousness of the influencer industry. While it is satisfying to see CW exploit different internet celebrities, and a sense reminiscent of Hitchcock of alignment lets us to hope she evades capture, the filmmaker is somewhat understanding of the major influencer characters. Previously, he keyed into the loneliness Madison felt during ostensibly envy-worthy vacations. In this film, the director appears confident that merely watching Jacob at work will reveal that he is selling snake-oil masculinity to other gullible men; he avoids turning into a caricature the character further. He even grants Jacob a degree of respect through depicting his genuine loyalty to his girlfriend; he’s a hypocrite, yet Ariana is a partner in his double standards, not someone exploited by it.

The other side of Harder’s even-keeled presentation is that it may occasionally seem as if he’s nodding at elements of modern online life without deeply exploring them. This is especially true of the way he brings AI into the story, an intriguing development which misses the psychosexual kick it should have. The pluralized title for the film might give devotees of the original expectations of an Aliens-style ante-upping, and the film does eventually provide exactly that, with a suitably wild final act. However, initially, it resembles more a sleek Hitchcock thriller than an wild-eyed, tech-addled Brian De Palma thriller. Influencers’ extensive use of actual places might also be what keeps it from coming across like utter horror. The world may be overrun with content-churning influencers, online fraud, and self-serving tourism, but the world itself is still here, for now.

Michael Martinez
Michael Martinez

A seasoned gambling analyst with over a decade of experience in online casino reviews and player advocacy.

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